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Lead Generation Data: Sources of the highest-quality leads

Lead Generation Data: Sources of the highest-quality leads

September 3, 2024 — Exclusive, never-before-published data from 613 marketing professionals.

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B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what?

B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what?

August 27, 2024 — Listen to Matthew Bowman, VP of Strategy, GTM, and Growth Marketing, ACT, discuss B2B marketing, email strategy, and customer champions.

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Marketing Efficiency and Cost Savings: A low-cost testing method, streamlined asset management, and AI-driven personalization

Marketing Efficiency and Cost Savings: A low-cost testing method, streamlined asset management, and AI-driven personalization

August 22, 2024 — As the economy tightens, marketers are under pressure to deliver more with shrinking budgets. Here’s how three companies used AI, testing, and smart asset management to stay ahead.

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